Our Story
EST. 2023 · HOME STUDIO, INDIA
A dream, reclaimed after 40
With Love By Neelam began with a handful of handmade bracelets, a folding table at local exhibitions, and a woman who decided it was finally her turn.
NEELAM, FOUNDER
A DREAM, RECLAIMED after 40.
IT STARTED WITH A HANDFUL OF BRACELETS.
And a thought:
perhaps it was finally my turn.
Neelam started with a handful of handmade bracelets and a folding table at local exhibitions — with her sister cheering her on since day one.
BEHIND WLBN - Two quiet champions — Behind With Love by Neelam are the quiet champions who make every dream possible—my brother & sister my constant support, the sharpest critic and toughest reviewer - An invisible thread woven through everything WLBN makes.
Somewhere between the beads, threads, exhibitions and conversations with women who found their way to my little table, something began to take shape.
OUR BELIEF
This isn't mass-produced jewelry. It's made with patience, purpose, and care — for the woman who spent decades dressing for everyone else and is now dressing for herself.
NEELAM, FOUNDER
With Love By Neelam is a home-studio label built on courage in motion. After years of putting everyone else first, Neelam picked up beads, thread, and wire and started making pieces that were simply, unapologetically hers.
The name isn't just a brand — it's a sign-off. Like the ending of a heartfelt letter, With Love, By Neelam is how every piece leaves the studio: handcrafted, personal, and made to create a real connection with the woman who wears it.
Every piece passes through human hands. Tiny variations, irregularities and differences are part of what makes it yours.
HOW WLBN BEGAN
2023 — ORIGIN
THE FIRST BRACELETS
WLBN began with handmade bracelets, sold at offline exhibitions and pop-up corporate events — Neelam's first quiet step into a dream reclaimed.
2024 — A RELAUNCH
THE NECKLACE ERA
After a year and a half, WLBN relaunched with a handcrafted necklace range. Client feedback poured in — and became the foundation the brand still stands on.
EARLY 2025 — GROWTH
THE WORLD GOT A LITTLE BIGGER
One piece, one customer at a time
With growing love came new demand. WLBN kept showing up at exhibitions and pop-ups, building a loyal circle of women, one handcrafted piece at a time.
AUG 2025 — ONLINE
withlovebyneelam.co.in launches
WLBN brought handcrafted, heart-led jewelry to a wider audience — alongside new handcrafted earrings and bangles ranges.
TODAY
STILL MAKING. STILL LEARNING.
Small steps, every day
There have been ups and downs since launch — and there will be more. Every day is still one small, intentional step forward. The thread continues.
Handmade with Heart. Worn with Soul. With Love.