Our Story

EST. 2023 · HOME STUDIO, INDIA

A dream, reclaimed after 40

With Love By Neelam began with a handful of handmade bracelets, a folding table at local exhibitions, and a woman who decided it was finally her turn.

NEELAM, FOUNDER

A dream, reclaimed after 40. Neelam started with a handful of handmade bracelets and a folding table at local exhibitions — with her sister cheering her on since day one.

BEHIND WLBN - Two quiet champions — Behind With Love by Neelam are the quiet champions who make every dream possible—my brother & sister my constant support, the sharpest critic and toughest reviewer - An invisible thread woven through everything WLBN makes.

OUR BELIEF

This isn't mass-produced jewellery. It's made with patience, purpose, and care — for the woman who spent decades dressing for everyone else, and is now dressing for herself.

NEELAM, FOUNDER

With Love By Neelam is a home-studio label built on courage in motion. After years of putting everyone else first, Neelam picked up beads, thread, and wire and started making pieces that were simply, unapologetically hers.

The name isn't just a brand — it's a sign-off. Like the ending of a heartfelt letter, With Love, By Neelam is how every piece leaves the studio: handcrafted, personal, and made to create a real connection with the woman who wears it.

Every necklace, earring, and bangle is designed for the women who want something more expressive than mass-made fashion — pieces that feel less like accessories and more like wearable stories.

HOW WLBN BEGAN

2023 — ORIGIN

The first bracelets

WLBN began with handmade bracelets, sold at offline exhibitions and pop-up corporate events — Neelam's first quiet step into a dream reclaimed.

2024 — THE NECKLACE ERA

A relaunch, an instant hit

After a year and a half, WLBN relaunched with a handcrafted necklace range. Client feedback poured in — and became the foundation the brand still stands on.

EARLY 2025 — GROWTH

One piece, one customer at a time

With growing love came new demand. WLBN kept showing up at exhibitions and pop-ups, building a loyal circle of women, one handcrafted piece at a time.

AUG 2025 — ONLINE

withlovebyneelam.co.in launches

WLBN brought handcrafted, heart-led jewellery to a wider audience — alongside new handcrafted earrings and bangles ranges.

TODAY — ONWARD

Small steps, every day

There have been ups and downs since launch — and there will be more. Every day is still one small, intentional step forward. The thread continues.

Handmade with Heart. Worn with Soul. With Love.